About Simply Scandi

Simply Scandi is a magazine for Scandi lovers everywhere, featuring interiors and lifestyle content from our favourite brands and people, inspiring anyone to bring home a little ‘Scandi’.

The Simply Scandi brand has our quarterly magazine at its heart – but we are so much more than a beautiful print product. On our website, you’ll also find inspiring home tours, Scandi news and content as well as our #shopscandismall campaign, where we champion those smaller indie brands we all love to shop from. You can also read Simply Scandi on the go, via our digital issues. Once a week, we send out our newsletter sharing behind-the-scenes, blog posts and much more, including the next Simply Scandi Special Series launch date and details of free mini magazines (we love to treat our readers). Need a daily Scandi inspo hit – then you’ll find the team over on Instagram @simplyscandimag

Based in the UK, Simply Scandi was launched in November 2020 by Jennifer Morgan (theformereditor.com), who has over 24 years’ experience in the homes sector. “Launching Simply Scandi was a career-long dream. Having edited magazines for the leading publishing houses… to have your own ‘baby’ is just amazing,’ she says. Alongside Jen, you’ll find one of the best art directors in interiors, Jo Craig (consideredcreative.co). The duo have worked together on many successful launches and redesigns across the homes sector, still producing brand magazines and branding projects for interiors clients today. Jen can also be found writing for leading homes magazines and websites.

Simply Scandi is the first magazine from Riley Publishing, an exciting new homes and lifestyle publishing brand.

“I’m often asked why we love Scandi style so much. I believe it’s because it has such wide appeal, be it rustic, elegant or modern, and the many variations in between.”

— Jennifer Morgan, Editor & Publisher, Simply Scandi